5 Ways to Protect Your Business With a Hidden Camera

A couple of decades ago, the television show Candid Camera popularized the hidden camera by tricking people into acting ridiculous, and then informing them they were being taped. Even in the 21st century, people who suspect they’re being tricked may ask, “Am I on Candid Camera?” But in the intervening years, cameras have evolved into a very powerful tool for protecting businesses, and most people are captured on camera several times a day.If you run a small business, you may not be aware of all the ways that you can use a hidden camera to protect your employees, your customers, and your inventory. When margins are tight, you need to use every available tool to keep your business running smoothly, and taking care of all of your stakeholders, including yourself, just makes good business sense.The following tips will guide you in making decisions about how to use a hidden camera in your workplace to protect your business and prevent losses of any kind.1. Install a hidden camera near the cash register.This may be the most obvious hidden camera location, but it’s also the most logical. Make sure your employees know that they’re being recorded, and make sure they understand that you are not targeting any specific individual. A hidden camera near the cash register does help prevent employees from deliberately pocketing money, but that’s not its only purpose.You hope, of course, that you will never have a burglary. However, having a hidden camera watching the cash register can help authorities identify a burglar if your business is attacked. Your camera can be a very valuable aid in apprehending a burglar.Employee theft and burglary are only two problems your business may face. A third, and much more insidious problem, is wasted time. In many businesses, employee’s friends drop by and hang around the store talking and keeping employees from working. This time theft can cost you much more in a year than you lose from actual employee theft or burglary, and a hidden camera is the best way to catch, and stop, it.2. Install a camera near employee exits.Most employees don’t think of coming in late, taking a long lunch, or leaving early as theft, but the time they take from you is valuable. Most of your employees will stop this behavior if they know they’re being watched.Installing a camera, hidden or not, at all exit points, will allow you to keep an eye on employees and address any continuing problems with attendance. The very presence of a camera will give most employees pause in leaving early.If you need to discipline employees who continue to leave the workplace early, come in late or take extended lunches, time-stamped footage from the exit cameras will help you make your case and protect you from lawsuits.3. Place more than one hidden camera in public areas of your business to monitor customer service.Some companies spend thousands of dollars each year on mystery shoppers to report on customer service in their stores. You can achieve something very similar simply by recording your employees’ interaction with customers and using the recordings as teaching tools.Most of your employees have never had formal training in dealing with customers, and may not understand what they’re doing wrong or how they come across to customers. By using a hidden camera and walking them through the footage and examples of more proper behavior, you can work actively with them to improve their interpersonal skills.4. Tell your employees about the hidden camera.While you have a right, as an employer, to place cameras in public areas of your workplace, you risk hurting your relationships with your employees if they discover they’re being recorded or photographed without their knowledge.Some employees will be very unhappy about cameras even if they know about them, and some people may refuse to work for an employer who uses a hidden camera. Most employees, however, will have initial bad feelings and then accept the camera as a part of the workplace.Talking to your employees about cameras lets them know what you’re doing and why, gives them fair warning to stop behaviors that may cause them problems if recorded, and lets them know that you’re only recording in public areas and in compliance with the law and with common decency.As an employer, you need to focus not just on your legal right to use cameras, but also on your relationship with your employees, and on providing the best environment for employees and customers.5. Be reasonable when viewing photos and tapes.It is very easy to find flaws when you’re watching something that has already happened. Coming down hard on your employees for every infraction will not help your business, and can make your employees less effective. If they’re worried that every little misstep will get them yelled at, they’re unlikely to perform well.You have guidelines for employee behavior, and you know, instinctively, when you see an employee breaking those guidelines. But when you’re standing in the same room as the employee, you make a decision as to whether that behavior warrants correction. It’s harder, when you’re watching a tape and see something happening, to keep that same objectivity. When you’re not standing next to a real person, you can overreact to a situation.Take notes on the footage as you watch it, and keep track of problems that recur and cause a serious problem. Those need to be addressed, but minor quirks and occasional misbehaviors don’t necessarily need attention. Trust your employees to do the right thing and self-correct, and step in only when they don’t take care of problems themselves.Installing a hidden camera in your workplace is a very good way to protect your business against the most common problems that cost you money; theft and employee misconduct. Whether the theft is employees taking money from the register, time theft, slacking, or burglary, a hidden camera can help prevent it and identify the thieves.Watching how your employees act when you’re not around will also help you train them and correct their customer service skills to improve your business’s bottom line. Using a tape as a teaching tool lets you address specific behaviors and show the employees how you want these situations handled in the future.
Many employees don’t like the idea of being recorded or photographed at work, because they feel the boss is “out to get them.” You will have to work with your employees to help them understand that you’re not being vindictive or cruel, and that the camera is designed to help everyone, by making sure everyone is following the rules.As an employer, you also have to follow rules; you can’t put a hidden camera in a bathroom or other private place. You can use a hidden camera in any public area of your business, and it may be tempting to not tell employees they’re being recorded. The problem with this is that when you have to confront behavior you’ve caught on tape, you also have to deal with an employee angry about being taped without their knowledge.When you run a business, you have to make a lot of decisions that you never had to make as an employee. One of those is whether, and how, to use a hidden camera to protect and build your business. At times you may feel that if you don’t use the camera, you don’t know what’s happening, but if you do, you risk alienating employees so much that they quit.If you inform employees about the hidden camera, use it fairly and well, and take care to be fair and reasonable when you view the tapes and take action on behavior, you will find that using cameras is a better choice, for most businesses, than not using cameras.If you use cameras to help your employees build their skills, you can create a better business, reduce your turnover, and keep customers coming back for your excellent service. This may not be your initial intent in setting up cameras to monitor your employees, but if you both reward good service and constructively correct bad behavior; you can groom your employees using the recordings.When you think of ways to improve your business and help your employees better serve you and your customers, you may not automatically consider a hidden camera. After all, that’s something you would more likely use to catch employees acting out and correct them, right? But a good employer knows that finding employees doing something right, and helping them change inappropriate behavior, works better than just catching misbehavior and firing people.Your employees work for you, and in the end your behavior and treatment of them will determine their behavior and treatment of you. By using a hidden camera, you can help your employees correct themselves, weed out employees who just can’t work in your environment, and build a better business for yourself, your employees and your customers.

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Reasons Why Videos Are Becoming Essential Tools For Online Marketing?

Internet marketing is a new age of marketing with the introduction of the Web and progressive innovations. It must not be a shock that more companies today are engaging, vibrant internet marketing methods to increase market presence and sales for much better profits and market exposure.As innovation advances, online video marketing is creating a huge hit among online company promos as web customer habits modifications to like visual marketing methods over conventional text-based alternatives. A bigger viewership drives more companies to delight in video marketing to protect more traffic to their sites.Appeal in Video MarketingAs more web customers like videos in any marketing promo, more company owner and online marketers are getting the characteristics and devices of video marketing begins to woo possible company leads. YouTube alone possesses billions of audiences around the world with countless videos in a myriad of classifications that would please all kinds of possible company leads.It is forecasted by market leaders and professionals that video marketing would advance its rampage this years to draw in more customers quickly. Brands and companies that are sluggish in engaging video marketing would be at threat of losing market share rapidly. Videos are positioned to control company marketing techniques now as the value of video marketing ends up being more apparent with clearer profitable results.Videos in any internet marketing project are vibrant in discussion, design and outcomes. Visual discussions are more reliable on sales pitches than white documents and text-based discussions from e-mail blog or article marketing procedures. When time is needed to take in the details and check out, even crucial material might be misread and avoided.Videos are ideal to communicate company promos to audiences, particularly if the videos are well produced to be enjoyable, interesting and amusing. Audiences would not be avoiding vital points of business or brand with a video that plays through from begin to completion prior to a vibrant call to action choice is shown for audience’s action. When audiences decide in as mailing list customers for the brand or company, strong connections might be developed in between online marketers and video audiences.Engaging Videos for Lead GenerationIn order to delight in the vibrant arise from video marketing techniques and projects, it is important to produce engaging videos that would draw in more interest from all strolls of customers who are to be transformed as company consumers. Engaging videos promoting business or brand provide fantastic company chances in constructing long lasting and strong client relationships to broaden business in the market.Among the vital objectives in developing promotion company videos is to guarantee an appropriate dissemination of crucial marketing details on the brand or company that would persuade video audiences of the characteristics of business items showed on the video. A well produced company promotion video might go viral to affect a lot more audience besides the targeted specific niche markets in broadening the marketplace presence of the brand and company.Greater numbers would be the outcome of engaging videos that go viral to trigger higher market interest that results in greater earnings and sales.Making Dynamic Promotion VideosEvery video that is produced by online marketers or company owner is intending to connect to a broader market audience that would enhance the marketplace presence and sales of the brand and company. Online marketers and company owners need to choose the ideal ropes in producing videos that would shed the finest light on their brand and company operations and offers.It is easy to produce a vibrant video today with the myriad of affordable and flexible devices in the market. As soon as the goal of the video is related to the pertinent, target market in focus, the video might be produced rapidly utilizing basic devices. The video has to consist of appropriate contents to targeted audiences who agree to take a look at the video for advantages.The video needs to be amusing and intriguing with the style in clearer focus to prevent a diversion that would trigger unfruitfulness to the marketing project. Any subject might be picked in producing a video making use of numerous designs and modes of discussion, however the hidden style of promoting the brand or company offers need to be adhered with a call-to-action choice for audiences making an opt-in or purchase choice after seeing.Producing a vibrant company promotion video is not challenging in basic, some online marketers or company owners might choose to work with expert aid in its development to make sure professionalism and success. The marketplace provides lots of video producing experts at sensible costs that would fit the spending plan of even little marketing business.Essential Internet Marketing ToolIt is not unexpected then that videos have actually ended up being important internet marketing devices for online marketers and entrepreneur to produce more possible leads and clients. With the lower expense of innovative innovations, less expensive memory and greater digital loading speeds are stimulating using online videos as a reliable Online marketing device in producing high traffic volumes that would transform to more sales.Strategic online videos are able to create more traffic as the video is quickly shared throughout the world with a click of the button to go viral. Little and even brand-new companies are accepting video marketing with rewarding low expense production devices readily available to produce a vibrant video that promotes their brand and items easily.ConclusionEvery progressive innovation causes amazing innovative electronic devices and advanced marketing options that thrill not just web customers however likewise online marketers and entrepreneur. Videos are vibrant marketing devices which are ending up being popular among modern-day online marketers to create greater volumes of traffic for the site.It is anticipated that vibrant discount videos would rank greater in popular internet search engine’ SERPs when amusing and interesting videos are produced to please customer requirements. Video audiences are most likely to take the call-to-action alternative by online marketers to support the brand or company through sales and employment.

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Network Marketing Advertising Draws Interested Leads

Network marketing advertising is necessary to attract quality leads to your MLM campaign. Selling the products often is not enough. You must also tell people about the unique opportunity your business can offer them. Your network marketing advertising can generate new prospects only if you make them see the advantages they have in joining your network.

Before you begin a network marketing advertising campaign, make sure you have developed a recruiting plan that matches not only your style but puts your leads at ease. MLM scams have hurt the industry in many ways over the last few years. High hopes and dreams were often turned into wasted time and empty pocketbooks. Many sure your network marketing advertising tells the true and accurate picture of what you have to offer. Tell them honestly about your compensation plan, how they can be successful, and what type of involvement is necessary to achieve success.

Perhaps one of the most successful network marketing advertising methods is word-of-mouth. Create a buzz about your business and make people ask you about the opportunities that await them joining. Talk with your friends, acquaintances, and co-workers about your success on your network marketing adventure. Ask your friends for referrals of their friends that might be interested.
The more talk you generate, the more leads you will have.

Another form of network marketing advertising that works is print ads. A good place to begin is with MLM trade journals. Magazines such as Business Connection can put your business into the hands of thousands of interested contacts. A well-written and properly placed ad can generate traffic. Many of these publications offer press releases that can greatly enhance the amount of inquiries you receive. Also, ads in your local newspaper can generate interest. Classified ads often cost little, yet can offer you many times the return on your investment.

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